In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was to talk to the leading PR professionals and ask what makes a great…
Monthly Archives: March 2005
D Day for the DMA
by Simon • • 0 Comments
In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members,…