Simon Young

In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was  to talk to the leading PR professionals and ask what makes a great “public relator”.
The Public Face of PR – March 2005 – NZ Marketing (PDF)

In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members, or be seen as unwelcome competition to other advertising and marketing industry groups like ANZA [...]