Simon Young

It’s easy to get confused who’s who these days. At this morning’s Brainy Breakfast I met Michael Carney, author of Trade Me Success Secrets and also the semi-regular G2 Marketing Blog.
He introduced himself and said he’d somehow been placed on the media table. I said, “Oh, but you are media!” – meaning to make a [...]

In presentations I sometimes refer to Seth Godin’s New Digital Divide, a divide between the cares and the care-nots. But Jakob Nielsen’s latest column points out the divide is between those in the know and those  who don’t know.
An excerpt:
The Internet can be an empowering tool that lets people find good deals, manage vendors, and [...]

If you can read Chinese or Australian*, check out Simon’s profiles on key New Zealand industries in some overseas mags this month.
Simon wrote an article for the Chinese magazine Film Art, profiling New Zealand’s film industry at a time of explosive growth.
He also penned two pieces for Australian marketing publication B&T, profiles on New Zealand’s [...]

Hell Pizza’s latest letterbox campaign shows the absent-minded social irresponsibility that sadly seems to characterise many creative departments.
Admittedly, it’s averagely clever. Actually the more I think of it, it’s not that flash at all. It’s a Hell-branded box advertising Hell’s admittedly delicious “lust” pizza – but inside is a condom, with instructions.
I’m guessing the instructions [...]