Simon Young

I was recently interviewed for New Zealand’s largest Chinese-language media outlet, SkyKiwi.com. If you read Chinese, you can read the whole interview here, otherwise here’s what Google translate says I said: Often play’s Facebook friends will not be unfamiliar to the name of Yang Jinhong, every morning, you can see in the microblogging use Chinese [...]

It’s been exciting to be part of the Social Media MBA book project – and the book is out now. I’ve given some of my thoughts on what businesses should do in 2012 on the Sky Technology blog in the UK. An excerpt: “Companies that have been in the social media game for a while [...]

2010 was a pretty full-on year, but it didn’t stop me doing some writing. Feel free to have a read through my published creative output of 2010 if you like. Idealog Magazine: Mini’s Big Step – about innovation in the vehicle sales space “Speed Thinking” book review “A Brief History of the Future” book review [...]

Happy New Year! I hope the holiday season was a good one for you, and that you spent it with people you love. I did. Now it’s Monday the 12th, the day when I told several people I’d be back at work. My body’s back at work, but I don’t know about the rest of [...]

It’s on newsstands now, my cover story for NZMarketing Magazine that gives the lowdown on the increasingly mainstream Search Marketing / Search Engine Optimisation (SEO) industry. It’s an overview of where the industry’s at, particularly in New Zealand, and gives a few clues as to where it’s going in the future! Read it online, buy [...]

In the latest issue of NZMarketing magazine, you can read my latest articles: Online column: how to podcast – and why. Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it. Available by subscription or on most newsstands in [...]

I’ve just added a whole bunch of my old articles to the site, and thought I’d do a single post where you can find them all: May 2001, NZMarketing Magazine – Marketing Gets Mobile Nov 2001, NZMarketing Magazine – Champagne Hopes, Beer CV Sep 2002, NZMarketing Magazine – Tale of the Shopped March 2003, NZMarketing [...]

Sustainability’s not just about recycling paper rubbish, it goes into how you treat your staff as well. In the latest Idealog (lucky number 13), I got the chance to explore how to create a company that attracts and retains great staff. I got the chance to interview Larry Summerville, one of the original pioneers behind [...]

Is it possible that we’ve had marketing wrong all these years? That’s what they’re asking in the ivory towers (and basements) of academia – and they might just be right. In this month’s NZMarketing Magazine I try to boil down and dejargonise the amazing developments in academia in the last few years. Service-dominant logic is [...]

The latest issue of Idealog is on newsstands this week – you can’t miss the fluorescent orange cover. Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the [...]