My New Zealand

The first online series in Chinese, for Chinese, by a Kiwi

Category: Articles

Articles from “The Big Idea”

I just realised I hadn’t posted a link to my articles in “The Big Idea”, New Zealand’s thriving online arts community, where I wrote a regular column during 2010. There’s some good stuff there, if I do say so myself. To find the articles, look down the right hand column. Enjoy! Simon Young’s articles on The Big Idea

Ni hao New Zealand!

I was recently interviewed for New Zealand’s largest Chinese-language media outlet, SkyKiwi.com. If you read Chinese, you can read the whole interview here, otherwise here’s what Google translate says I said: Often play’s Facebook friends will not be unfamiliar to the name of Yang Jinhong, every morning, you can see in the microblogging use Chinese to ask Good morning, sometimes…

Social Media MBA

It’s been exciting to be part of the Social Media MBA book project – and the book is out now. I’ve given some of my thoughts on what businesses should do in 2012 on the Sky Technology blog in the UK. An excerpt: “Companies that have been in the social media game for a while need to bring social media…

2010 article roundup

2010 was a pretty full-on year, but it didn’t stop me doing some writing. Feel free to have a read through my published creative output of 2010 if you like. Idealog Magazine: Mini’s Big Step – about innovation in the vehicle sales space “Speed Thinking” book review “A Brief History of the Future” book review “Betting the Bank” – me…

Search Marketing unmasked – in April’s NZMarketing

It’s on newsstands now, my cover story for NZMarketing Magazine that gives the lowdown on the increasingly mainstream Search Marketing / Search Engine Optimisation (SEO) industry. It’s an overview of where the industry’s at, particularly in New Zealand, and gives a few clues as to where it’s going in the future! Read it online, buy a hard copy from any…

Marketing Education and how to do a podcast

In the latest issue of NZMarketing magazine, you can read my latest articles: Online column: how to podcast – and why. Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it. Available by subscription or on most newsstands in New Zealand. Have a read…

Old articles added to site

I’ve just added a whole bunch of my old articles to the site, and thought I’d do a single post where you can find them all: May 2001, NZMarketing Magazine – Marketing Gets Mobile Nov 2001, NZMarketing Magazine – Champagne Hopes, Beer CV Sep 2002, NZMarketing Magazine – Tale of the Shopped March 2003, NZMarketing Magazine – Email Marketing and…

The future of marketing – on newsstands today

Is it possible that we’ve had marketing wrong all these years? That’s what they’re asking in the ivory towers (and basements) of academia – and they might just be right. In this month’s NZMarketing Magazine I try to boil down and dejargonise the amazing developments in academia in the last few years. Service-dominant logic is the name of a new…