Simon Young

It’s been exciting to be part of the Social Media MBA book project – and the book is out now. I’ve given some of my thoughts on what businesses should do in 2012 on the Sky Technology blog in the UK. An excerpt: “Companies that have been in the social media game for a while [...]

2010 was a pretty full-on year, but it didn’t stop me doing some writing. Feel free to have a read through my published creative output of 2010 if you like. Idealog Magazine: Mini’s Big Step – about innovation in the vehicle sales space “Speed Thinking” book review “A Brief History of the Future” book review [...]

Happy New Year! I hope the holiday season was a good one for you, and that you spent it with people you love. I did. Now it’s Monday the 12th, the day when I told several people I’d be back at work. My body’s back at work, but I don’t know about the rest of [...]

It’s on newsstands now, my cover story for NZMarketing Magazine that gives the lowdown on the increasingly mainstream Search Marketing / Search Engine Optimisation (SEO) industry. It’s an overview of where the industry’s at, particularly in New Zealand, and gives a few clues as to where it’s going in the future! Read it online, buy [...]

In the latest issue of NZMarketing magazine, you can read my latest articles: Online column: how to podcast – and why. Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it. Available by subscription or on most newsstands in [...]

I’ve just added a whole bunch of my old articles to the site, and thought I’d do a single post where you can find them all: May 2001, NZMarketing Magazine – Marketing Gets Mobile Nov 2001, NZMarketing Magazine – Champagne Hopes, Beer CV Sep 2002, NZMarketing Magazine – Tale of the Shopped March 2003, NZMarketing [...]

Sustainability’s not just about recycling paper rubbish, it goes into how you treat your staff as well. In the latest Idealog (lucky number 13), I got the chance to explore how to create a company that attracts and retains great staff. I got the chance to interview Larry Summerville, one of the original pioneers behind [...]

Is it possible that we’ve had marketing wrong all these years? That’s what they’re asking in the ivory towers (and basements) of academia – and they might just be right. In this month’s NZMarketing Magazine I try to boil down and dejargonise the amazing developments in academia in the last few years. Service-dominant logic is [...]

The latest issue of Idealog is on newsstands this week – you can’t miss the fluorescent orange cover. Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the [...]

Immigration Nation – Simon’s latest Idealog article   Does immigration harm or help New Zealand’s creative economy? Immigration Nation looks at the positive impact immigration can add to New Zealand, which far outweighs the potential costs. Like it or not, we are in a completely globablised economy. Borders, nations, countries don’t mean as much as [...]