Simon Young

Happy New Year! I hope the holiday season was a good one for you, and that you spent it with people you love. I did.
Now it’s Monday the 12th, the day when I told several people I’d be back at work. My body’s back at work, but I don’t know about the rest of me!
Of [...]

It’s on newsstands now, my cover story for NZMarketing Magazine that gives the lowdown on the increasingly mainstream Search Marketing / Search Engine Optimisation (SEO) industry.
It’s an overview of where the industry’s at, particularly in New Zealand, and gives a few clues as to where it’s going in the future!
Read it online, buy a [...]

In the latest issue of NZMarketing magazine, you can read my latest articles:
Online column: how to podcast – and why.
Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it.
Available by subscription or on most newsstands in New Zealand.
Have a [...]

I’ve just added a whole bunch of my old articles to the site, and thought I’d do a single post where you can find them all:
May 2001, NZMarketing Magazine – Marketing Gets Mobile
Nov 2001, NZMarketing Magazine – Champagne Hopes, Beer CV
Sep 2002, NZMarketing Magazine – Tale of the Shopped
March 2003, NZMarketing Magazine – Email [...]

Sustainability’s not just about recycling paper rubbish, it goes into how you treat your staff as well.
In the latest Idealog (lucky number 13), I got the chance to explore how to create a company that attracts and retains great staff. I got the chance to interview Larry Summerville, one of the original pioneers behind More [...]

Is it possible that we’ve had marketing wrong all these years? That’s what they’re asking in the ivory towers (and basements) of academia – and they might just be right.
In this month’s NZMarketing Magazine I try to boil down and dejargonise the amazing developments in academia in the last few years. Service-dominant logic is the [...]

The latest issue of Idealog is on newsstands this week – you can’t miss the fluorescent orange cover.
Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the complex [...]

Immigration Nation – Simon’s latest Idealog article

 
Does immigration harm or help New Zealand’s creative economy? Immigration Nation looks at the positive impact immigration can add to New Zealand, which far outweighs the potential costs. Like it or not, we are in a completely globablised economy. Borders, nations, countries don’t mean as much as they used [...]

In Simon’s cover story for this month’s Marketing Magazine, it looks like the king – the customer – is dead!It’s only available in the print edition, but here’s a taste of what’s in it to whet your appetite:

how are NZ companies doing at customer service? We quiz David Russell and Kiwihost GM Simon Nikoloff
We quote [...]

If you can read Chinese or Australian*, check out Simon’s profiles on key New Zealand industries in some overseas mags this month.
Simon wrote an article for the Chinese magazine Film Art, profiling New Zealand’s film industry at a time of explosive growth.
He also penned two pieces for Australian marketing publication B&T, profiles on New Zealand’s [...]