Often play’s Facebook friends will not be unfamiliar to the name of Yang Jinhong, every morning, you can see in the microblogging use Chinese to ask Good morning, sometimes the simple Chinese greeting “Good morning” sometimes doped English greeting “Good morning! May your day be filled with good things!”, then the grammar is slightly confusing when “Good morning to New Zealand, and good evening to those who are insomnia in China, “this time, Yang Jinhong, legions of fans serve as a Chinese teacher” role, helping him to successfully express their ideas in Chinese. Open microblogging has a year-old Yang Jinhong, open the computer first thing every day, that is, landing microblogging virtue Google Translater with the users interaction, we can say is full of microblogging control.
Yang Jinhong and his wife, Young Mary, in 2005, began their study of Chinese. Yang Jinhong the one hand, a strong interest in Chinese (Young Mary, his wife’s father is Chinese* NB actually her great-grandfather), on the one hand, aware of the importance of learning Chinese was only by virtue of a “1 Minute Mandaran Yang Jinhong couple fluent say like the ”Hello” and “thank you” goodbye “simple Chinese phrases.

In June 2010, Yang Jinhong couple received the invitation of the Chinese business partners, they decided to visit China, in December the same year to personally experience this dream kingdom. Although only a short trip, but Yang Jinhong has been deeply in love with this piece of land in China. The street snacks of Beijing or Shanghai’s skyscrapers, the hustle and bustle of the city noise, or the outskirts of the quiet and peaceful, bits and pieces of the Chinese mainland have left a deep impression in the mind of Yang Jinhong. Yang Jinhong is said that on the Beijing subway still remember the deep, he likes surrounded by the feeling of the people. After introduction of a friend of China, Yang Jinhong opening of the QQ and microblogging, in order to better learn the Chinese language and culture.

Yang Jinhong adept at using the network to learn Chinese, he said, to learn a language the best way is to practice more, since joining Twitter and QQ, Yang Jinhong the more links to the Chinese, very warm with the help of his friends friends He guided his. ”In the past I am a shy person, learning Chinese, I’ve changed a lot of outward, because the Chinese need to read aloud, and cried out in order to distinguish between the different tone of voice.” Yang Jinhong said. In addition to using these social media tools to learn Chinese, Yang Jinhong also plays the role of the volunteer English teachers. Microblogging, many Chinese people use microblogging to the “foreigner” was very curious, many of them from the foreigners mouth know how to improve their English ability, very friendly Yang Jinhong is of course very happy to help these Chinese friends, they add each other QQ to communicate with each other to learn together. Now, Yang Jinhong has more than 500 of the QQ friends all over the world.

Yang Jinhong that Chinese is a very efficient language, and sometimes just use the four-character idioms can be expressed deep significance, one of the reasons this is also the Yang Jinhong love Chinese. In addition, Yang Jinhong also believe that Chinese is very important, contribute to strong Chinese friends with the Chinese immigrants in New Zealand’s increasing use Chinese for communication.

Microblogging, Yang Jinhong said, once went to the Chinese store to buy something, the Chinese exchange between he and the owner can use each other each other to understand, a great feeling. Yang Jinhong the most commonly used Chinese phrase may be contrary to everyone’s surprise, turned out to be “poor child”. This is due to many of his Chinese friends often complained to him around the problem, of course, he would say “Come on”, “No problem” and encouraging children to the Chinese friends, they have the courage to face the difficulties of life. Yang Jinhong joked: “I do not smoking, drinking, no bad habits, the only ‘bad habits’ is addicted to microblogging and QQ.”

Yang Jinhong is the founder of a social media consulting firm, is also a social media consultant, speaker and columnist. About why he choose to start their own businesses, Yang Jinhong the reason is very simple and did not find a suitable job, simply create a. Social media (Social Media) industry in recent years, emerging fields, since the well-known of the social media tools like Facebook and Twitter, social media industry is changing, Yang Jinhong company designed to help other businesses and organizations, the use of social media services formulation of development objectives outside the interactive dialogue with corporate clients on business transformation, human resources management, integrated marketing and social media marketing, and so given the rationalization proposals, including interaction with the corporate staff on innovation capacity, self-leadership and career development planning training. Also start at the beginning of, Yang Jinhong and his team with high quality service has won the Air New Zealand, New Zealand, Fonterra dairy company and New Zealand, Lincoln University, heavyweight clients.

Yang Jinhong is the only company within the team of New Zealand white, the other members from China, India, Samoa and Malaysia, it is this multi-cultural integration of the work environment, making the team in a number of competitors to the fore, the collision of different cultures and perspectives, in order to inspire the best ideas and strategies.

Spearheading the company, Yang Jinhong always to love and trust as the primary standards of corporate values, Yang Jinhong microblogging and Twitter is that a good witness. Whether it is India’s New Year celebrations, the employee’s birthday party, Yang Jinhong and his wife, Young Mary, give employees a big surprise, the end of night, Yang Jinhong more intimate give employees have their name printed on the mug, the staff experience home as a warm working environment.

Looking ahead to the New Zealand media developments in the field, Yang Jinhong New Zealand as a multicultural country, the more promising developments in the field of social media, the industry’s global thinking ability will lead to more innovation and challenges. At the same time, Yang Jinhong the complex is still growing, he hopes to again next year to visit China to meet Chinese friends, experience the customs of China, but also hope to develop the Chinese market, so they have more opportunity to experience China, Learning Chinese, Chinese fans by now become a true sense of the pass.

Yang Jinhong microblogging Address: http://www.weibo.com/simonyoung

I’ve given some of my thoughts on what businesses should do in 2012 on the Sky Technology blog in the UK.

An excerpt:

“Companies that have been in the social media game for a while need to bring social media in from the fringes. Not just social media, but the culture of open engagement that goes with it. Engagement is for the whole organisation, not just public relations or marketing.

…

“Company-wide culture change doesn’t happen overnight. The first step comes when different departments learn to look at things through a different lens. How to do that is explained in my chapter, ‘The Power of Integration’.”

Read more

Idealog Magazine:

Mini’s Big Step – about innovation in the vehicle sales space

“Speed Thinking” book review

“A Brief History of the Future” book review

“Betting the Bank” – me and Jake Pearce scenario planning for the future of banking

Marketing Magazine:

My latest social media column

The Big Idea:

All my posts last year, from how media makes money to theatre to mandarin lessons.

Quoted in the NZ Herald:

Facebook users now in majority

OMG, that’s so last year

Happy New Year! I hope the holiday season was a good one for you, and that you spent it with people you love. I did.

Now it’s Monday the 12th, the day when I told several people I’d be back at work. My body’s back at work, but I don’t know about the rest of me!

Of course, I’m passionate about what I do, so my thoughts are never far from business and online and people and society etc… but I really appreciate how holidays give you the time to think big, without having to react to everything so fast.

Just in case you’re still on holiday, and you’ve got some time to read, here’s what I’ve been writing in the latter half of 2008:

In Idealog I wrote about a brilliant up-and-coming business, YMedia. It’s not the first time I’ve come across this talented duo, and I’m sure it’s not the last!

I’ve reviewed the book Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns in Idealog Magazine and also on iJumpTV.

I also reviewed The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation in Idealog and on iJumpTV.

And quite a bit earlier in the year, July in fact, I wrote (in Idealog again) about how businesses can gain insight in order to innovate. Much of the inspiration for that article came from Nathan Baird, founder of The Hive. Not surprisingly, I also interviewed him on iJumpTV. Hmmm… I see a theme here.

I also wrote a couple of articles for Startup Magazine, one about targeting a niche market (with a couple of examples) and a column simply introducing social media, which was republished in the NZ Herald.

There’s more to come this year. At the moment I’m doing most of my writing day-to-day on MadYoungThing, followed by some more polished pieces for the iJump blog. Enjoy!

And as always, this isn’t a monologue. I want to hear what you think!

It’s an overview of where the industry’s at, particularly in New Zealand, and gives a few clues as to where it’s going in the future!

Read it online, buy a hard copy from any good bookseller, or subscribe.

Online column: how to podcast – and why.

Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it.

Available by subscription or on most newsstands in New Zealand.

Have a read of some of my old articles.

May 2001, NZMarketing Magazine – Marketing Gets Mobile

Nov 2001, NZMarketing Magazine – Champagne Hopes, Beer CV

Sep 2002, NZMarketing Magazine – Tale of the Shopped

March 2003, NZMarketing Magazine – Email Marketing and Privacy

May 2003, NZMarketing Magazine – Why Sales Fail

Nov 2004, NZMarketing Magazine – Logging Into Blogging

March 2005, NZMarketing Magazine -  D Day for the DMA

March 2005, NZMarketing Magazine – Public face of PR

I’ll come back and update this post as I add others.

In the latest Idealog (lucky number 13), I got the chance to explore how to create a company that attracts and retains great staff. I got the chance to interview Larry Summerville, one of the original pioneers behind More FM, and Brent Impey, the current boss of More FM’s parent company MediaWorks. It’s amazing how the culture of More FM has stayed positive, even when the upstart pioneer became part of a large corporate. Brent has a few secrets to that culture in the interview. Well worth reading.

I also got to interview one of the founders of Squiz, an entrant in the EEO Trust Work and Life Awards. This small software development firm has nurtured a culture that’s not just about the latest release. They admit they haven’t done everything right, but the great thing is, they get to learn with their team.

I also got to edit the Creative Showcase section on sustainability, featuring exciting case studies from Matisse Furniture, Warren & Mahoney Architects and a fascinating development in Auckland’s CBD called Rhubarb Lane. Lucky for you, it’s available as a PDF download.

The other articles will eventually be up on the Idealog site, but in the meantime, treat yourself to the real thing – certified sustainable paper and ink, available in a bookstore near you.

In this month’s NZMarketing Magazine I try to boil down and dejargonise the amazing developments in academia in the last few years. Service-dominant logic is the name of a new … well, it’s not even a theory yet, so maybe it’s a concept. So what does it mean?

It means that everything we buy and sell is essentially a service. It’s a pretty simple concept, but our entire commercial infrastructure – from education to business structure to the way we measure the economy – is based on goods.

Many things will need to change, and they’ll take time to change. Best get your copy of NZMarketing now and get a head start on the people who’ve never heard of service dominant logic.

Update: here’s the full story (PDF)

Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the complex simple, using real-life examples of how companies and individuals have made a whole heap of money by licensing, instead of selling, their intellectual property.

Check out what else is in this issue here. Just quietly, the Creative Showcase (PDF) was also edited by yours truly – but don’t tell anyone!

(Update: Here’s the licensing article online)