Simon Young

Immigration Nation – Simon’s latest Idealog article   Does immigration harm or help New Zealand’s creative economy? Immigration Nation looks at the positive impact immigration can add to New Zealand, which far outweighs the potential costs. Like it or not, we are in a completely globablised economy. Borders, nations, countries don’t mean as much as [...]

In Simon’s cover story for this month’s Marketing Magazine, it looks like the king – the customer – is dead!It’s only available in the print edition, but here’s a taste of what’s in it to whet your appetite: how are NZ companies doing at customer service? We quiz David Russell and Kiwihost GM Simon Nikoloff [...]

If you can read Chinese or Australian*, check out Simon’s profiles on key New Zealand industries in some overseas mags this month. Simon wrote an article for the Chinese magazine Film Art, profiling New Zealand’s film industry at a time of explosive growth. He also penned two pieces for Australian marketing publication B&T, profiles on [...]

Youth is a state of mind, young people these days don’t like to be put in a box, and, as John McEnroe says, you cannot be serious – when marketing to youth.Those are some of the insights in the cover story of this month’s Marketing Magazine, penned by Simon Young. You’ll also discover: How savvy [...]

NZ businesses might be blinding themselves to key competitive issues. That’s the message I’ve been getting from three entirely unrelated interviews recently. Your competition is no longer the guy down the street, to paraphrase the discussions I’ve had with futurist Dr James Canton, Dr. Don Eigler, and Darryn Melrose, the new CEO of direct marketing [...]

In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was  to talk to the leading PR professionals and ask what makes a great “public relator”. The Public Face of PR – March 2005 – NZ Marketing (PDF)

In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members, or be seen as unwelcome competition to other advertising and marketing industry groups like ANZA [...]

In November 2004, kiwi marketers were scratching their heads over this new thing called Blogging. My cover story for NZMarketing magazine gave them some answers. Reproduced by permission of 3Media Group. Logging Into Blogging – Nov 2004 – NZMarketing Magazine (PDF)

Four problems and a bundle of solutions, from some of New Zealand’s best sales advisors. Republished by permission of 3Media Group. Why Sales Fail – NZMarketing – May 2003 (PDF)

The journalistic equivalent of a panel discussion. I asked New Zealand’s leading email marketers the top questions marketers were asking about email and privacy. There’s a ridiculous amount of value in this 2000 word piece. Email Marketing Workshop – NZ Marketing – March 2003 (PDF)