My New Zealand

The first online series in Chinese, for Chinese, by a Kiwi

Category: Articles

How to license your ideas

The latest issue of Idealog is on newsstands this week – you can’t miss the fluorescent orange cover. Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the complex simple, using real-life examples…

Does immigration harm or help the economy?

Immigration Nation – Simons latest Idealog article   Does immigration harm or help New Zealands creative economy? Immigration Nation looks at the positive impact immigration can add to New Zealand, which far outweighs the potential costs. Like it or not, we are in a completely globablised economy. Borders, nations, countries dont mean as much as they used to. By welcoming…

The customer is dead

In Simons cover story for this months Marketing Magazine, it looks like the king – the customer – is dead!Its only available in the print edition, but heres a taste of whats in it to whet your appetite: how are NZ companies doing at customer service? We quiz David Russell and Kiwihost GM Simon Nikoloff We quote the only quantitative…

Can you read Chinese or Australian?

If you can read Chinese or Australian*, check out Simons profiles on key New Zealand industries in some overseas mags this month. Simon wrote an article for the Chinese magazine Film Art, profiling New Zealands film industry at a time of explosive growth. He also penned two pieces for Australian marketing publication B&T, profiles on New Zealands television and newspaper…

Youth marketing

Youth is a state of mind, young people these days dont like to be put in a box, and, as John McEnroe says, you cannot be serious – when marketing to youth.Those are some of the insights in the cover story of this months Marketing Magazine, penned by Simon Young. Youll also discover: How savvy marketers have overcome cynicism and…

Competition is closer than you think

NZ businesses might be blinding themselves to key competitive issues. Thats the message Ive been getting from three entirely unrelated interviews recently. Your competition is no longer the guy down the street, to paraphrase the discussions Ive had with futurist Dr James Canton, Dr. Don Eigler, and Darryn Melrose, the new CEO of direct marketing agency AIM Proximity recently. Instead,…

The Private Face of Public Relations

In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was to talk to the leading PR professionals and ask what makes a great “public relator”. The Public Face of PR – March 2005 – NZ Marketing (PDF)

D Day for the DMA

In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members, or be seen as unwelcome competition to other advertising and marketing industry groups like ANZA and CAANZ? Time has shown…

Logging into Blogging

In November 2004, kiwi marketers were scratching their heads over this new thing called Blogging. My cover story for NZMarketing magazine gave them some answers. Reproduced by permission of 3Media Group. Logging Into Blogging – Nov 2004 – NZMarketing Magazine (PDF)