Simon Young

Every year or so, NZMarketing Magazine does a special feature on outdoor advertising. In 2002, I felt like something a little different. The result: Tale of the Shopped – a journey through a day in the life of a fictitious “average shopper”, highlighting the many ways marketers can reach us when we’re out and about. [...]

In November 2001 I co-wrote NZ Marketing Magazine’s cover story on marketing recruitment. We talked to academics, marketers and students about how relevant their learning was to the jobs they were competing for. This is from 2001, a time economically very different from our present skill shortage. Very interesting to look back at. Champagne Hopes, [...]

My first ever article for NZMarketing Magazine. Written in the headspin that followed my attendance at New Zealand’s first and only mobile commerce summit. Marketing Gets Mobile – NZMarketing May 2001 (PDF)