This was recorded in the TRN studios in Auckland City, way back at the end of November. Through the wonders of (ahem) summerholidays…(ahem) … we now bring you this, the first Generation C podcast.

You’ll hear how Generation C is the first generation in the world that’s actually growing, because it’s a psychographic, not a demographic. You’ll also hear about the disruptive effect Gen C are having on industries like music and entertainment – and it won’t stop there.

Hold on. You’re in for a wild ride.