Simon Young

It was my first unconference, although I knew the concept. Show up on the day, co-create the agenda with everyone else. A very exciting idea! I’d already kind of promised I’d give a presentation, but I sort of forgot the part about actually preparing anything. I wasn’t even sure what subject to speak on – [...]

Hell Pizza’s latest letterbox campaign shows the absent-minded social irresponsibility that sadly seems to characterise many creative departments. Admittedly, it’s averagely clever. Actually the more I think of it, it’s not that flash at all. It’s a Hell-branded box advertising Hell’s admittedly delicious “lust” pizza – but inside is a condom, with instructions. I’m guessing [...]

If you’ve got some time to kill – or even if you don’t – you should check out Eric Matson’s MarketingMonger podcast. Eric set himself the goal of interviewing 1000 people about marketing and podcasting them. He’s just shy of the 100 mark as we speak. Of course, in 1000 potential interviews there’s bound to [...]

I don’t know if I’d get up so early if I didn’t know the Marketing Association always has good catering at their Brainy Breakfasts. Delicious. I didn’t need to eat all the rest of the day. But what I was ostensibly there for was to hear (D’oh! I’ve forgotten her name!) from Tourism New Zealand, [...]

At long last, Marketing Magazine is introducing a regular column on online marketing, sponsored by Facilitate Digital. And I’ll be writing it! So if you have any news, views or particularly exciting data about the way marketers are using online, or the way consumers are receiving it, let me know. Email me on simon [at] [...]