Simon Young

It’s easy to get confused who’s who these days. At this morning’s Brainy Breakfast I met Michael Carney, author of Trade Me Success Secrets and also the semi-regular G2 Marketing Blog. He introduced himself and said he’d somehow been placed on the media table. I said, “Oh, but you are media!” – meaning to make [...]

This report says “A syndication service that delivers commentary from 600 bloggers for use by newspaper publishers is set for launch, further blurring the lines that divide blogs and mainstream media.” Having heard last week about what crap payers publishers tend to be for freelance work, the cynic journalist (a new addition to my selection [...]

TradeMe has sold for $700m. But what about the future? A NZ Herald article says that the users are speaking up, and showing a bit of their collective muscle. “We are Trademe” says one user. Fairfax, welcome to the internet!

Jack Yan reports (via a few other sites) that Wal-mart is getting bloggers on their side. Good luck to ‘em.

At long last, Marketing Magazine is introducing a regular column on online marketing, sponsored by Facilitate Digital. And I’ll be writing it! So if you have any news, views or particularly exciting data about the way marketers are using online, or the way consumers are receiving it, let me know. Email me on simon [at] [...]

It’s come as a complete surprise to me – and I read Mediacom’s blog, Fastline and everything! What possessed the NZ Herald to make some of their information premium content? Didn’t they know information wants to be free? It’s an interesting development. Must be a sign that more people are accessing content exclusively online. Either [...]

As I expected, Maori TV’s exceptional Anzac Day coverage did very well for the channel. And rightly so: it was an opportunity for us to spend the whole day discovering what it was about – particularly important for the younger viewers or those who, like my wife, just hadn’t paid that much attention to history [...]