Simon Young

This first announcement is a week out of date, but better late than never, eh! I spoke in Melbourne at the amazing Marketing Now Conference, which was about far more than marketing. Here’s my roundup and presentation, plus links to much, much more. And secondly, this Friday I’m speaking at Search Engine Bootcamp – which [...]

How you doing? Things are going pretty busy for me as the sun starts shining more consistently here in New Zealand. Not always “paid” busy, but “building” busy. Last week was a mammoth week of internet-related events, including two great events on the same day, one with Robert Lauterborn (marketing professor and author) and another [...]

Jake and I got together before his world trip last month, and talked about Generation C, Generation I, and I think we even mention Generation Z. What’s up with all these generations? And why do some Wikipedia editors not see Generation C as being significant enough to warrant its own page? Perhaps most importantly, what’s [...]

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In the Simon space this week: a trip to Napier on Monday to help AdPlus explore social media my zoology evolved a bit – my beavers turned into bees, after some helpful reflection from a Twitter follower. we finally put an ad out to share our central Auckland office space. And coming up soon: the [...]

…and my time is fairly unstructured. So… if you’d like to catch up with me, I’d love to talk with you over a cup of Wellington’s famous coffee (well, actually I’m more of a hot chocolate drinker). Why would you want to catch up with me (if you don’t already know me)? Here are a [...]

Just a brief note to let you know that, after round one of speaking madness, I’m back on the blogging wagon, blogging every weekday at MadYoungThing, and every Friday (give or take) at iJump (as well as our weekly video podcast).

What have I been up to? Woah, baby. What haven’t I been up to! It all started last weekend. I got a Nokia N95 cellphone, which has a fantastic still and video camera built-in. All the cool social media kids like Loic LeMeur and Robert Scoble are using them. Naturally, I had to share my [...]

In presentations I sometimes refer to Seth Godin’s New Digital Divide, a divide between the cares and the care-nots. But Jakob Nielsen’s latest column points out the divide is between those in the know and those  who don’t know. An excerpt: The Internet can be an empowering tool that lets people find good deals, manage [...]

Youth is a state of mind, young people these days don’t like to be put in a box, and, as John McEnroe says, you cannot be serious – when marketing to youth.Those are some of the insights in the cover story of this month’s Marketing Magazine, penned by Simon Young. You’ll also discover: How savvy [...]