1
March
D Day for the DMA
In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members, or be seen as unwelcome competition to other advertising and marketing industry groups like ANZA and CAANZ?
Time has shown both things to be true. The Marketing Association’s membership has grown steadily as the association widens its offering. In the meantime, as outgoing Chief Executive Keith Norris told me recently, CAANZ and ANZA still see the association as a source of competition, despite Norris’s overtures.
D Day for the DMA – NZ Marketing – March 2005 (PDF)
