17
October
How to license your ideas
The latest issue of Idealog is on newsstands this week – you can’t miss the fluorescent orange cover.
Pick it up and check out the back section first – it’s a new, extended feature called Workshop, where I uncover the secrets of licensing your ideas. It’s a big area, and I’ve tried to make the complex simple, using real-life examples of how companies and individuals have made a whole heap of money by licensing, instead of selling, their intellectual property.
Check out what else is in this issue here. Just quietly, the Creative Showcase (PDF) was also edited by yours truly – but don’t tell anyone!
(Update: Here’s the licensing article online)
