I am one of the authors of Social Media MBA, a book that goes beyond the simple “how to” of social media and looks at how it can work for your business.
My chapter is called The Power of Integration and refers to the famous tale of the blind men and the elephant.
Each one sees the elephant from his immediate perspective. And it’s like that for social media as well.
Here is an elephant like no other – a massive, disruptive force with implications for us all – and yet we try to tackle it through the lens of our professional background – whether that’s marketing, HR or anything else.
My chapter outlines how social media affects each different department, and also explores the bigger picture – the revolution we’re in the middle of, is far more than just a new communications tool.