My New Zealand

The first online series in Chinese, for Chinese, by a Kiwi

Social Media MBA

Social Media MBAIt’s been exciting to be part of the Social Media MBA book project – and the book is out now.

I’ve given some of my thoughts on what businesses should do in 2012 on the Sky Technology blog in the UK.

An excerpt:

“Companies that have been in the social media game for a while need to bring social media in from the fringes. Not just social media, but the culture of open engagement that goes with it. Engagement is for the whole organisation, not just public relations or marketing.

“Company-wide culture change doesnt happen overnight. The first step comes when different departments learn to look at things through a different lens. How to do that is explained in my chapter, The Power of Integration.”

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