Simon Young

In the latest issue of NZMarketing magazine, you can read my latest articles: Online column: how to podcast – and why. Marketing education – a special report uncovering how marketers keep up with the play, and whether traditional universities and polytechs have anything to do with it. Available by subscription or on most newsstands in [...]

In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was  to talk to the leading PR professionals and ask what makes a great “public relator”. The Public Face of PR – March 2005 – NZ Marketing (PDF)

In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members, or be seen as unwelcome competition to other advertising and marketing industry groups like ANZA [...]

In November 2004, kiwi marketers were scratching their heads over this new thing called Blogging. My cover story for NZMarketing magazine gave them some answers. Reproduced by permission of 3Media Group. Logging Into Blogging – Nov 2004 – NZMarketing Magazine (PDF)

Four problems and a bundle of solutions, from some of New Zealand’s best sales advisors. Republished by permission of 3Media Group. Why Sales Fail – NZMarketing – May 2003 (PDF)

The journalistic equivalent of a panel discussion. I asked New Zealand’s leading email marketers the top questions marketers were asking about email and privacy. There’s a ridiculous amount of value in this 2000 word piece. Email Marketing Workshop – NZ Marketing – March 2003 (PDF)

Every year or so, NZMarketing Magazine does a special feature on outdoor advertising. In 2002, I felt like something a little different. The result: Tale of the Shopped – a journey through a day in the life of a fictitious “average shopper”, highlighting the many ways marketers can reach us when we’re out and about. [...]

In November 2001 I co-wrote NZ Marketing Magazine’s cover story on marketing recruitment. We talked to academics, marketers and students about how relevant their learning was to the jobs they were competing for. This is from 2001, a time economically very different from our present skill shortage. Very interesting to look back at. Champagne Hopes, [...]

My first ever article for NZMarketing Magazine. Written in the headspin that followed my attendance at New Zealand’s first and only mobile commerce summit. Marketing Gets Mobile – NZMarketing May 2001 (PDF)