Tag Archive for Marketing

D Day for the DMA

In March 2005, New Zealand’s Direct Marketing Association (DMA) dropped the D from its name and became The Marketing Association. Back then the question on everyone’s lips was, are they making the right decision? Will this move introduce more members,…

Logging into Blogging

In November 2004, kiwi marketers were scratching their heads over this new thing called Blogging. My cover story for NZMarketing magazine gave them some answers. Reproduced by permission of 3Media Group. Logging Into Blogging – Nov 2004 – NZMarketing Magazine…

Why Sales Fail

Four problems and a bundle of solutions, from some of New Zealand’s best sales advisors. Republished by permission of 3Media Group. Why Sales Fail – NZMarketing – May 2003 (PDF)

Email marketing and privacy

The journalistic equivalent of a panel discussion. I asked New Zealand’s leading email marketers the top questions marketers were asking about email and privacy. There’s a ridiculous amount of value in this 2000 word piece. Email Marketing Workshop – NZ…

Tale of the Shopped

Every year or so, NZMarketing Magazine does a special feature on outdoor advertising. In 2002, I felt like something a little different. The result: Tale of the Shopped – a journey through a day in the life of a fictitious…

Champagne Hopes, Beer CV

In November 2001 I co-wrote NZ Marketing Magazine’s cover story on marketing recruitment. We talked to academics, marketers and students about how relevant their learning was to the jobs they were competing for. This is from 2001, a time economically…

Marketing gets Mobile

My first ever article for NZMarketing Magazine. Written in the headspin that followed my attendance at New Zealand’s first and only mobile commerce summit. Marketing Gets Mobile – NZMarketing May 2001 (PDF)