Simon Young

In 2005 I returned to freelance journalism after spending six months at a leading PR firm. It was kind of cool that my first freelance assignment was  to talk to the leading PR professionals and ask what makes a great “public relator”. The Public Face of PR – March 2005 – NZ Marketing (PDF)

Four problems and a bundle of solutions, from some of New Zealand’s best sales advisors. Republished by permission of 3Media Group. Why Sales Fail – NZMarketing – May 2003 (PDF)

The journalistic equivalent of a panel discussion. I asked New Zealand’s leading email marketers the top questions marketers were asking about email and privacy. There’s a ridiculous amount of value in this 2000 word piece. Email Marketing Workshop – NZ Marketing – March 2003 (PDF)

Every year or so, NZMarketing Magazine does a special feature on outdoor advertising. In 2002, I felt like something a little different. The result: Tale of the Shopped – a journey through a day in the life of a fictitious “average shopper”, highlighting the many ways marketers can reach us when we’re out and about. [...]

In November 2001 I co-wrote NZ Marketing Magazine’s cover story on marketing recruitment. We talked to academics, marketers and students about how relevant their learning was to the jobs they were competing for. This is from 2001, a time economically very different from our present skill shortage. Very interesting to look back at. Champagne Hopes, [...]

My first ever article for NZMarketing Magazine. Written in the headspin that followed my attendance at New Zealand’s first and only mobile commerce summit. Marketing Gets Mobile – NZMarketing May 2001 (PDF)