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September
Tale of the Shopped
Every year or so, NZMarketing Magazine does a special feature on outdoor advertising. In 2002, I felt like something a little different. The result: Tale of the Shopped – a journey through a day in the life of a fictitious “average shopper”, highlighting the many ways marketers can reach us when we’re out and about.
Tale of the Shopped – Sept 2002 – NZMarketing (PDF)
