7
February
The customer is dead
In Simon’s cover story for this month’s Marketing Magazine, it looks like the king – the customer – is dead!It’s only available in the print edition, but here’s a taste of what’s in it to whet your appetite:
- how are NZ companies doing at customer service? We quiz David Russell and Kiwihost GM Simon Nikoloff
- We quote the only quantitative and qualitative research done on customer satisfaction in NZ
- We look into two exciting new pieces of PhD research, one into respect, the other into customer co-creation (a very exciting trend)
and most important of all…
- what can YOUR business do to improve your customers’ experience?
Don’t settle for last year’s advice. Customer service is a moving target, and this article can help you meet the real needs that customers are expressing today.
Plus check out Simon’s regular online marketing column – where else – online!
