3
October
Weekly roundup – we’re back!
In the Simon space this week:
- a trip to Napier on Monday to help AdPlus explore social media
- my zoology evolved a bit – my beavers turned into bees, after some helpful reflection from a Twitter follower.
- we finally put an ad out to share our central Auckland office space.
And coming up soon:
- the return of iJumpTV after a couple of weeks hiatus. New format, new name, same great quality content.
- two pieces in the October/November issue of Startup magazine: how to build your business with communities, and a column answering the question: what is social media!!? (You can also find the answer here)
- A book review in the next Idealog on the fascinating book Disrupting Class, all about the power of disruptive innovation in the education system.
- I’ve agreed to do a piece on interactive marketing for the December issue of Marketing Magazine. I’ll be focusing on the convergence of different disciplines like marketing, communications and customer service within organisations. It’s easy to say “it’s all about the customer” but how do you reorganise your company to make it real?

