5
September
Youth marketing
Youth is a state of mind, young people these days don’t like to be put in a box, and, as John McEnroe says, you cannot be serious – when marketing to youth.Those are some of the insights in the cover story of this month’s Marketing Magazine, penned by Simon Young.
You’ll also discover:
- How savvy marketers have overcome cynicism and scepticism by directly connecting with their young audiences.
- How it’s still cool to be cool, and it doesn’t have to cost a lot of money.
- Why self-deprecating, nostalgic kiwi humour hits a chord with young kiwis today.
You can also read Simon’s online column with choice nuggets from the latest Marketing Association Brainy Breakfast – read it online or pick up your copy of Marketing Magazine from newsagents today.
While you’re in a reading mood, check out Simon’s advertising industry salary survey in the latest AdMedia magazine.
